CHALLENGE

As a result of its explosive growth, jetBlue has had to scale its operations. But they had another big challenge. Since company culture was such a key differentiator for JetBlue, the key question for the airline was: How will we scale our unique culture as we grow?

SOLUTION

The Lift program weaves JetBlue’s distinctive branding into a robust reward and recognition experience directly linked to the company values of Safety, Caring, Integrity, Fun and Passion. The program offers accessibility for JetBlue’s mobile workforce, and peer-to-peer recognition that puts teamwork and culture front and center.

RESULTS

Adoption rates reached nearly 20 percent in just the first ten days of the program. “Before we introduced Lift, we would talk about recognition, we would take those moments to send the thank you letter, but we were not touching nearly enough crewmembers for it to be meaningful,” said Executive Vice President and Chief People Officer Joanna Geraghty.“The ability in one fell swoop to touch 14,600 crewmembers is pretty powerful.”