[Last Chance] Case Study Webinar: How Recognition Drives Engagement at Baystate Health

Baystate Health

How can two words—“thank you”—transform a work culture? And what happens in the absence of true appreciation and gratitude at work?

This is perhaps best illustrated through a story. David Novak, co-founder and retired Chairman and CEO of Yum! Brands is a firm believer in the power of recognition. So much so, that he recently wrote an article for Harvard Business Review on the subject—“Recognizing Employees is the Simplest Way to Improve Morale.” In it, he shares that he’s undergoing treatment for cancer and consulting a leading oncologist at a world-renowned medical center:

She said she’s been at the same hospital for more than 40 years. Then I asked what her employers had given her to note that amazing milestone — four decades of saving lives! With a shrug of acceptance rather than indignation, she laughed and showed me a plastic key chain that had been mailed to her. Clearly, that gift was a classic employer mistake — a trivial attempt at recognition that not only missed the mark but also disappointed rather than inspired.

Every employee craves recognition as a basic human need. This is keenly felt in the healthcare industry, where workers are often in high-pressure, life-and-death situations with patients. Giving a plastic keychain as a token of appreciation seems more than a little disingenuous for 40 years of service.

So how can we move beyond the plastic keychain to keep workers happy and engaged on a daily basis?

Many companies have found success with social recognition. Take a deep dive in our webinar this Thursday, featuring Lynn Boucher and Jennifer Faulkner from Baystate Health, as they discuss how recognition drives a more human work culture based on appreciation.

Case Study: How Recognition Drives Employee Engagement at Baystate Health

Thursday, July 28th at 12:00 pm ET  |  11:00 am CT   |   10:00 am PT

Register today

Baystate Health found that its social recognition program, Baystate Celebrates!, is the most effective way to keep people engaged and committed to delivering quality patient care.

In this webinar, you will learn:

  • How social recognition fits into Baystate Health’s overall engagement strategy
  • Tips for getting executive buy-in and driving program adoption
  • Highlights and success stories from Baystate Celebrates! on its one-year anniversary

We hope you will join us!


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