How The Hershey Company transformed its global recognition strategy

Recorded on March 16th

With 20,000 employees in 17 countries, The Hershey Company is a powerful consumer brand driven by a multigenerational, global workforce. So how does the company whose mission is to bring goodness to the world empower such a diverse employee base?

The answer lies in their culture of recognition. Join us as we discuss how The Hershey Company built a successful programme that is global, yet locally relevant, and unites employees with a single set of culture values. Cesar Villa, Director of Compensation Global Functions at The Hershey Company, will talk about programme execution and the impressive results to date.

You will learn:

  • Tips for engaging employees to support programme adoption
  • How to create a communications campaign that drives viral awareness
  • Tactics for socialising early and gaining senior-level buy-in



Cesar Villa
Cesar Villa

Director, Compensation Global Functions, The Hershey Company

Brenda Pohlman

Principal Consultant and Recognition Strategist, Globoforce